Step 1: Talked about the importance of the event through the local opinion makers.
We conveyed the idea that the mission of the festival is to creatively rethink “marginalized” objects in various Ukrainian cities in such a way so as to launch social processes for their revival.
Step 2: Talked about the festival through 26 of the most popular restaurants, bars and cafes.
Step 3: Started talking about the event with thee help of the performance – Mykola Gogol was out there, getting acquainted with the citizens, taking a joint selfie and telling about the festival.
Step 4: Talked through the national media.
For each of the publications (Left Bank, New Time, etc.), we developed our own info drives that did not interfere with others in order to give them the originality of the material and increase the likelihood of their coverage of the event.