Well, invite them to the coffee shop to work as baristas!
And go on a big trip through the city offices with coffee tastings and fascinating stories from coffee farmers.
In the first month, more than 50 lawyers, bankers, doctors, TV presenters, and marketers enthusiastically rushed to conquer a completely new profession.
And then they invited their friends to taste coffee, made by themselves as real baristas.
What’s more, all the money raised for 1 hour of work, according to the rules of the challenge, were invested in a social project, which they considered most important. It could be anything from an animal shelter to an air monitoring station in the city or surgery for a seriously ill child.
48,000 hryvnias were collected during the month in total.
Then the campaigh inspired us to rethink the packaging of Cikava Kava.
Impressed by Maria Prymachenko’s naivete, our designer Marianna Stanislavska placed the inhabitants of a fictional coffee forest on the coffee packs: a mystical hare, a giant bumblebee and a pensive moon that illuminates this forest from above.
And the main image is the heart through which coffee sprouts sprouted. It’s the symbol of the fact that everything that Dmitry and Tatiana do, is done with a huge heart.