In December, the client of our pr-agency was the restaurant of Asian cuisine Kastrulka utuga varit ris.
PRoector proposed his team to open the first cultural portal to Asia in Dnipro and spend the Chinese New year for the first time in its history.
Together we created a project to transform the Baricadna central street to Chinatown, and then began to look for everyone who represents Chinese culture in any way in Dnipro- through language programs, universities,combat schools, Asian institutions, etc.
We even involved almost all of the 60 members of the Chinese diaspora living in our city. Someone worked as a chef for the Tea Food Court, someone was a show model, and someone was in charge of a calligraphy master class.
It was important to achieve not just a bright exterior decoration, but to immerse Dnipro in the authentic cultural context.
Over the course of 2 weeks we received almost 6,000 registrations and attracted 23 cultural locations throughout the whole city.
2,500 red lanterns, a dragon living on the roof, a real tangerine tree, constructed arches – it took us 2 weeks collecting structures and 3 days of installation to transform Baricadna Street into Chinatown, where during these 2 days the locals could:
And with the help of partners around the city, we turned Dnipro into a mini version of Shanghai – with street dumpling battles, sitsiu theater, martial arts, chinese street style fashion, graphics, imperial tea ceremony, history and philosophy.
Watch the video here: Youtub
Dnipro City Council
The cultural capital KUST