We are convinced that the best PR strategy is the one that generates brand ambassadors.

People who are loyal to the company, who will talk about it more convincingly than any advertisement

For example, for a small coffee shop, we launched the Good Barista campaign, in which 200 opinion leaders became baristas for 1 hour, to raise money for important social projects.

Each of the “baristas” wrote 3-4 posts where they invited their friends. 1 post = 1500 viewers.

As a result the coffee shop received 1,200,000 coverage at once + 30% of new visitors + 15-20% of corporate customers + the first search results on Google. On top of that, by mentioning the coffee shop in the media it would get the reputation of a responsible business in the city.

Or another case, when we decided to talk about one restaurant of Asian cuisine, we made it the whole Chinese New Year on an urban scale!

We immerse the townspeople in authentic cuisine, culture and history of Asia. And we did it in a way so that Asian cuisine in the city would be strongly associated with this restaurant.

All in all, it meant 6000+ visitors, 15 national media, including 4 TV channels with a total audience of 9 million of coverage.

When do you need a pr-strategy?

• when a company launches a new product / service and requires a creative idea to reach the target audience
• when a company makes a turn or some changes in its work and has to explain it to the target audience in a simple, attractive way
• when hen you have been following a paved path for a long time and need a “restart”

What will you get?

A detailed presentation with the company’s PR strategy and a roadmap for the implementation of this strategy.

When is it needed?

Imagine you are a powerful company that is ready to participate in a tender, apply for an international grant or a national project.

But often foreign donors and government customers do not know 95% of local companies and their realities.

And they only know someone huge, so they need help. It’s the quality of contractors that should be well-known , and not the size of the contractor company. And each company must have good reputation.

What will you get?

• the history of your company is collected in a bright promo video and presentation
• the company and its top management are convincingly represented in all social networks
• the company’s activity in the form of fascinating stories are integrated into national and foreign media
• when you search Google for companies in your target industry, your company is in the top 3

We develop a visual identity to help the brand stand out compared to other brands in the market.

Identity is based on a system of visual communication.

This is a set of rules combined with the idea that the brand communicates visually with the consumer.

What will you get?

• logo and logobook (rules of use of the logo and basic stylistic elements)
• branded color palette and typography
• graphic techniques and rules
• branded communication materials
• ideas for the merch of your company

CSR (corporate social responsibility) is being replaced by ESG.

It is a set of company performance standards that socially responsible investors use to test their potential investments.

The environmental criteria shows how a company acts as a conservationist.

The Social criteria is about how responsible the company is for the society and how its activities improve its life.

The Corporate ones show how the company treats its employees.

How does ESG help business?

Competently and creatively constructed ESG-strategy can be not only a “green light” for a potential investor or partner, but can also:

• act as a powerful tool for attracting and motivating the most talented employees
• create a strong reputational immunity for the company
• be a bright info drive to mention the company’s brand in the media

What will you get?

Extensive presentation with your company’s ESG strategy, which the media will definitely want to replicate and a roadmap for its implementation.